Concept: Exchange
Cinema has a traditional model, customers pay for subscription/ticket in return for a cinema experience.
Types of Audience & Theatrical Distribution
- Art house: BFI,Independent cinemas; low budget films
- Multiplex: Large cinema chains; Vue & Odeon
- Cross over
British Sub Genres
- Heritage: Nostalgic, Rose tinted view of British History
- Social Realism
- Franchise Films: Offer similar audience pleasures to other blockbuster films and fulfills expectations of international audience
- Horror: Tradition of going back to Gothic
- Urban Fairy tale Rom Com
Why do people watch British Films?
Uses and Gratifications for national audience?
- Information/Education: How do other British people live? What are the issues affecting the UK?
- Social Interaction: 'Crowd Pleasures' (social viewing), Oscar nominations (conversation point)
- Personal Identification: National pride, solidarity,aspiration, glamorization,reinforcing/rejecting values
- Pure Entertainment: Spectacle, escapism, adrenaline (thriller/horror), catharsis (+emotional intensity)
Uses and Gratifications for US/international audience?
- Information/Education: historical/literary figures,contemporary celebrities/royalty
- Social Interaction:'Crowd pleasures' (social viewing, Oscar nominations (conversation point)
- Personal Identification: Solidarity with subcultures/marginalized groups rarely represented in mainstream cinema
- Pure Entertainment: spectacle, escapism, adrenaline (thriller/horror), catharsis (+emotional intensity)
Film Examples
Franchise: Kingsman: The Secret Service
What would a UK audience like about this film?
- Offers the pleasures of other blockbusters
- Personal Identification - Through the dialogue: "Sick": Words the younger audience understand
- Social Interaction
- Pure Entertainment
What would a US/international audience like about the film?
- Pure Entertainment
- Adrenaline - Stately Homes
- Typical Stereotypes
Heritage: A Royal Night Out - 'art house'.'multiplex' or 'crossover/prestige'?
What would a UK audience like about this film?
- Personal Identification
- Tourist Marketing Strategy
- Presents the past as a spectacle, museum aesthetic: Visual Pleasure
What would a US/international audience like about the film?
- Information/Education: Royals
- Social Interaction: US does not have a monarchy
Social Realism: The Selfish Giant - 'art house'.'multiplex' or 'crossover/prestige'?
What would a UK audience like about this film?
- Personal Identification - Focuses on working/underclass characters
What would a US/international audience like about the film?
- Information/Education: Doesn't sugar coat the issues it looks at
Other notes
- Opposite of heritage cinema
- Deals with social problems
- Challenges the audiences comfort zones
- Prestige Film: Made on a low budget, but makes huge profit due to the incidence interest
Horror: The Woman in Black - 'art house'.'multiplex' or 'crossover/prestige'?
What would a UK audience like about this film?
- Pure Entertainment (Horror,Adrenaline)
What would a US/international audience like about the film?
- Stereotypical British heritage film - Mansion House, British Actor (Daniel Radcliffe) 'Proud to be British'
- Adrenaline
Other Notes
- Offers costume drama - added sex & violence
- Rivaled US horror which has stricter censorship rules
Urban Fairy tale Rom Com: One Day - 'art house'.'multiplex' or 'crossover/prestige'?
What would a UK audience like about this film?
- Offers typical pleasures of a British Rom Com film
What would a US/international audience like about the film?
- Information/Education: London Landmarks
- Typical love story conventions
- Set in contemporary London (Other recognizable locations)
- Middle Class Audiences
Institutional Case Studies: Vertigo and Warp Films
Background Information:Warp
- Formed in 2001
- Started as a off shoot electric music label
- First Release: Short film on DVD
Production: What are the media products?
Other Notes
- Network already established as Warp X developing lower budgeted films
- Developing talent
- Warp used low budget to inspire creative freedom
- Cross Media Synergy: Film Four, Screen Yorkshire, BBC, Channel 4 & Sky's Playhouse (Last Panthers)
Background Information: Vertigo
- Main Aim today: Create commercially sustainable independent films
- Create/Identify new talent: Give them a big break in the movie industry
- Formed in 2002
- Created to produce & distribute 2 films: Football factory & Its all gone Pete Tong
- They try to stay away from producing prestige films
Distribution: How does the institution make the product available to the consumer?
- Dedicated sales and distribution wing
- Ancillary Sales
- DVD
- Pay Per View
- TV
Marketing: How is the audience targeted?
- Wide range of products - Horror, Family Friendly
- Well known celebrity actors - Audience can associate with - Danny Dyer
Cross Media Synergy - Multiplatform?
- Teamed up with Simon Cowell record label - Syco: Worked on developing Britain's Got Talent Winners
Other Notes
- Very distinctive brand identity
- Distinctive amateur film making with a market
- Aimed at middle ground between art house & multiplex cinema audience
Film Examples
Monsters
- National Audience appeal: Pure Entertainment
- International Audience appeal: Pure Entertainment, Social Interaction
- Low Budget: $500,000
- Domestic Box Office: £237,301
- International Box Office: $5,402,429
Streetdance 3D
- No1 in UK in the first week
- Most expensive film made to date
- Budget: £6,700,000
- Global Total:$17,695,464
Dead Man's Shoes - Warp Films
- First Feature
- Largely Improvised shooting - No shot list, storyboard etc
- Punk Rock attitude to film making
- Shane Meadows (2006)
- Low Budget
- Committed Cast
