Find some London-based arthouse cinemas and research the following:
1) What is the name of the cinema? Where is it?
2) What type of films do they show? What films are on this week? How do their programmes differ from the major cinema chains like Vue?
3) What type of audience attends this kind of arthouse cinemas? Are there any clues on the website regarding the target audience? How can you tell?
- Electric Cinema - 191 Portobello Rd, London W11 2ED
- The Phoenix Cinema - 52 High Rd, London N2 9PJ
- The BFI Southbank - South Block, Belvedere Rd, London SE1 8XT
- Everyman Baker Street - 96-98 Baker St, London W1U 6TJ
- Greenwich Picture House - 180 Greenwich High Rd, London SE10 8NN
The Electric Cinema shows a variety of films, and was
designed specifically for motion picture exhibition. The cinema is known for
showing a variety of low budget independent films but also runs other events
and is available for private hire. This month, The Electric Cinema is showing the
following films:
- Bridge of Spies (12A) - Friday 4th December & Saturday 5th December
- Home Alone (PG) - Saturday 5th December: Kids Club
- Grandma (15) - Sunday 6th December: Members Preview
- The Lobster (15) - Monday 7th December :Electric Scream!, Electric Access
- Carol (15) - Friday 11th December
- The Dressmaker (12A) - Friday 11th December
There are many other films that the cinema is showing at this link of the Electric's website.
The Phoenix Cinema
The Phoenix Cinema company believes that it is the centre for independent cinema,art and digital culture. They show a variety of films which range from the best low budget independent films to the latest Hollywood blockbusters in their two modern cinema screens. As well as showing a variety of films The Phoenix Cinema regularly organizes festivals and events.
Some of the films that they are showing this month include:
The BFI shows films from all over the world particularly critically acclaimed historical & specialized films. It shows those films that might otherwise not get a cinema screening with major cinema chains.
Some of the films being shown this month are:
The BFI Southbank also holds multiple events and festivals the most popularly known one being THE LONDON FILM FESTIVAL. It is the UK's largest public film event screening more than 300 features and documentaries from as many as 50 countries.
Everyman Baker Street
This arthouse cinema is popular for couples to see some low budget interdependent films. However, they also accommodate for families at with a second cinema located in Hampstead. From the website I believe that the target audience is adults as the films shown have been certificated as 12A and upwards.
Some of the films shown this month include:
Between the programmes of the major cinema chains and the five arthouse cinemas that I have looked at I have noticed many differences.The programmes are different because the major cinema chains show 5+ films each day per screen at different times.Whereas the independent arthouse cinemas show only 1 or 2 films each day. However, in my opinion I think that the arthouse cinemas show less films per day because their film selections are of a longer duration and sometimes only target specific audience demographics. Although, for arthouse cinemas I think it is a lot harder to make people want to come back and watch other films.
The Phoenix Cinema company believes that it is the centre for independent cinema,art and digital culture. They show a variety of films which range from the best low budget independent films to the latest Hollywood blockbusters in their two modern cinema screens. As well as showing a variety of films The Phoenix Cinema regularly organizes festivals and events.
Some of the films that they are showing this month include:
- Sunset Song (15) - Saturday 5th December
- Carol (15) - Saturday 5th December
- Bolshoi:The Lady of the Camellias - Sunday 6th December
- Q&A with Barry Purves 'The Naked Animator' - Friday 12th December
The Phoenix Cinema also holds regular festivals and events: These are for all age ranges from young children through to adults. This months events include:
- Toddler Time - Tuesday's 11am - Parents can introduce their toddlers to the world of film
- Screen Writer Q&A - Monday 14th December
The BFI Southbank
The BFI shows films from all over the world particularly critically acclaimed historical & specialized films. It shows those films that might otherwise not get a cinema screening with major cinema chains.
Some of the films being shown this month are:
- Murder in Pacot - 5th December
- Doctor Zhivago - 5th December
- An Affair to Remember - 5th December
- True Romance - 10th December
- Lumumba - 6th December
The BFI company also runs BFI IMAX which are both located along the Southbank. IMAX is the biggest cinema screen in Britain and is a completely immersive experience with a programme ranging from the latest IMAX blockbusters to world class alternative content and educational presentations.
The BFI Southbank also holds multiple events and festivals the most popularly known one being THE LONDON FILM FESTIVAL. It is the UK's largest public film event screening more than 300 features and documentaries from as many as 50 countries.
Everyman Baker Street
This arthouse cinema is popular for couples to see some low budget interdependent films. However, they also accommodate for families at with a second cinema located in Hampstead. From the website I believe that the target audience is adults as the films shown have been certificated as 12A and upwards.
Some of the films shown this month include:
- Brooklyn - 5th December
- Suffragette - 7th December
- Bridge of Spies - 6th December
- Carol - 5th December
- Christmas, It's a wonderful life - 13th December
Greenwich Picture House
This arthouse cinema shows its customers a mixture of titles. It shows them some which would be shown at major competitors cinemas and others which are low budget interdependent films. However, in terms of the target audience I think that it is targeted mainly upwards of Young Adults from the age of around 14+. The clues of the website led me to make the conclusion because from their current showing programme all the films are rated as 12A and upwards.
This arthouse cinema shows its customers a mixture of titles. It shows them some which would be shown at major competitors cinemas and others which are low budget interdependent films. However, in terms of the target audience I think that it is targeted mainly upwards of Young Adults from the age of around 14+. The clues of the website led me to make the conclusion because from their current showing programme all the films are rated as 12A and upwards.
Some of the films they are showing today include:
- Bridge of Spies - 12A
- Carol - 15
- Lady in the Van - 12A
- Black Mass - 15
- The Hunger Games: Mockingjay Part 2 - 12
How are these five arthouse cinemas different to major chains like VUE?
Between the programmes of the major cinema chains and the five arthouse cinemas that I have looked at I have noticed many differences.The programmes are different because the major cinema chains show 5+ films each day per screen at different times.Whereas the independent arthouse cinemas show only 1 or 2 films each day. However, in my opinion I think that the arthouse cinemas show less films per day because their film selections are of a longer duration and sometimes only target specific audience demographics. Although, for arthouse cinemas I think it is a lot harder to make people want to come back and watch other films.
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